Esquire was invited along to the launch of the store, which spans more than 7,200 square feet in the heart of Mayfair ...

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Arguably the hippest watch of 2025 so far, the reedition of a reedition is commanding long wait lists for civilians and mere ...

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...

In December, DiCaprio was seen wearing a Rolex Cosmograph Daytona ref. 116509 at the Los Angeles Lakers match against the Detroit Pistons. This watch was part of the early crop of references to ...

None other than Rolex ... spotted him sporting a Daytona ref. 116509 “Racing” in December while seated courtside at a Lakers game. Heck, he even auctioned a white gold Daytona during his ...

It was a rainy, slightly chilly start to the week in Daytona Beach, but those conditions are expected to brighten considerably in time for the official opening of Bike Week 2025 on Friday.

No matter how popular shows like The White Lotus or Severance ... always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

The Daytona 500 took place on Sunday, Feb. 16, and for the second straight year, William Byron ended up winning the prestigious race. As is always the case with these sorts of big events ...