This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

The larger version now comes in Rolex's custom Everose gold with a slate ombré ... Altieri said. The iconic Daytona features two new mother-of-pearl color combos — one light face with dark ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches ... model and 3% for its Cosmograph Daytona watch. A Rolex spokesperson did ...

Let's take a look at five of the best, so far. In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail. It's not hard to see why, either. The timeless ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Roger Penske's prototype Porsche has swept historic races at Daytona and Sebring to begin the year. A Porsche, and Mercedes, also got GTD wins.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when Katherine Legge ...