The Rolex Daytona is the world’s most recognizable sports watch: it’s named after the famous speedway and awarded to the professional race car drivers who win the rigorous speed tests there. It is ...

A funny thing has happened to the Rolex Daytona reference 116508—the one with the gold case and a They’re-After-Me-Lucky-Charms green dial. Well, at first, nothing at all happened. The watch debuted ...

Last year, at the 24 Hours of Le Mans endurance motorsport race in France, the Rolex surprised and excited fans once again by releasing a new version of its already celebrated and impossible-to-buy-at ...

Any time a celebrity is linked to a certain fashion brand or style, its market demand and price inevitably skyrocket. We know this from seeing actor after actor answer the classic red carpet question: ...

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

The all-new Rolex Cosmograph Daytona Celebrating 100 Years of Speed draws inspiration from the original Daytona launched in 1963 and nicely coincides with the legendary model’s 60 th anniversary.

Two years ago, dealers could barely move a Rolex Daytona with this emerald-colored sunburst dial. Now, good luck getting on a wait list. By Jacob Bernstein The economy may be exhibiting signs of a ...

An ultra-rare Rolex Cosmograph Daytona JPS reference 6264 in 18k gold achieved more than $1.5 million in a single-lot online sale held by Sotheby’s in London. The 1969 “John Player Special,” named ...