The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Platinum models also remained stable ... percent increase for a Datejust to a 9.6 percent jump for a Daytona. But the most insane Rolex price increases can be found on solid gold Daytonas.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Arguably the headline act of Rolex’s Watches and Wonders 2023 ... with 72 hours of power reserve — and if you buy the platinum Daytona, it now has an exhibition caseback.

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Rolex will reintroduce the Rolex Daytona Rainbow ... possibly incorporating precious metals like gold or platinum. A new iteration of the GMT-Master II is anticipated, possibly featuring a ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...