OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Rolesor models, which is how Rolex refers ... increase for a Datejust to a 9.6 percent jump for a Daytona. But the most insane Rolex price increases can be found on solid gold Daytonas.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

Rolex also boasts more iconic models than any other brand, with the Submariner, Datejust, GMT-Master II, Daytona ... with the reference 16233 in two-tone Rolesor (steel and yellow gold) on ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...