Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

The first official Rolex “Rainbow” Daytona debuted in 2012 and was ... Every fifth gem on the bezel is not a sapphire, but a diamond, and they serve a purpose. The ten diamonds evenly spaced ...

Unsurprisingly, NFL’s GOAT (and the sports world’s biggest watch guy) Tom Brady kept everyone guessing with an exquisite ...

If the watch has some weight, that is a good sign that the materials are the high-quality materials real Rolex watches are made with. Counterfeiters often don’t bother to vary the numbers, instead ...

Super Bowl LIX saw everything from Andy Reid’s $60 Timex to Jay-Z’s $3.5M Richard Mille—here’s a look at the watches that stole the show.

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The red sapphire bezel adds a pop of colour. Hardik Pandya was spotted at airport wearing Rolex Day-Date 40 Diamond Pave with Red Sapphire Bezel men’s watch. (File Photo and Jomashop.com ...

No, not for the Daytona 500. It's the Rolex 24! The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday?

Porsche Penske Motorsport is poised for its second consecutive overall victory in the Rolex 24 at Daytona with BMW' in hot pursuit with one hour remaining in the sports car endurance classic.

Vintage watch dealer, Eric Wind of Wind Vintage, is selling a rare gem-set 18-karat yellow gold Rolex Day-Date from the ...

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of chronographs launched by the brand, and features a gem-set bezel complete ...