This G-Shock 2100, with a katana hand, cherry blossom dial and roman numeral bezel, is a collaboration with the Japanese band ...

Roger Penske's prototype Porsche has swept historic races at Daytona and Sebring to begin the year. A Porsche, and Mercedes, also got GTD wins.

I’m thrilled to see brands putting out so much great stuff well in advance of the watch industry’s biggest annual event, ...

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

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They took to the course for the first time today during press day. We're excited to drop the gate tomorrow night here in Daytona! Watch the video below: Related: How to Watch: Daytona Supercross ...

You heard it here first. Hollywood royalty Leonardo di Caprio is now part of the Rolex roster of testimonies, appearing today in online videos promoting a new Reach for the Crown initiative. Short of ...

Finally, it’s very hard to judge and perceive the 1908 as a dress watch alone. As it’s a Rolex and shares a place in the catalog alongside the GMT-Master II, Daytona, and Day-Date and everything they ...

There is no doubt that the watch industry has become ... The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...

So expect similar big-pack action like you saw this past Sunday at Daytona. And here's how to watch it as NASCAR's "big three" — Cup, Xfinity, Trucks — speed around the 1½-mile track.