Any time a celebrity is linked to a certain fashion brand or style, its market demand and price inevitably skyrocket. We know this from seeing actor after actor answer the classic red carpet question: ...

Leonardo DiCaprio wore an estimated $225,000 on his wrist thanks to the Rolex Daytona Le Mans white gold, black dial timepiece at the “One Battle After Another” premiere in Hollywood on Monday night.

How does one make a splash at Wimbledon, where every celebrity on the planet is dressed to kill? If you’re everyone’s favorite friendly neighborhood Spider-Man, you throw on a platinum Rolex ...

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

If you got into watches during the last decade or so, there’s a very good chance the Rolex Daytona—or rather one particular Rolex Daytona—had something to do with it. For most of the first 50 years of ...

As the world’s most desirable chronograph, the Rolex Daytona is squarely in the sights of every one of its rivals. And there is arguably no closer competitor to the Daytona than Zenith’s Chronomaster ...

When you’re 19 years old and already have a Rolex Daytona watch sitting on your wrist from winning at one of racing’s most ...