Zenith just unveiled a duo of cool chronographs ... There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow variant of that a few years ago.

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Time to raid the piggy bank and search down the back of the sofa, because Rolex has just announced ... of power reserve — and if you buy the platinum Daytona, it now has an exhibition caseback.

Fueled by factories and dotcom millionaires, a wealth of well-prepared prototypes and GT cars have entered the Rolex 24 at Daytona ... For his part, platinum-rated Cameron “got a lot of phone ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...