A ttention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Though larger airlines serve Milwaukee, Southwest operates the most flights out of Mitchell International Airport, including ...

After announcing last summer that it would transition away from its defining policy in which passengers picked a seat once ...

The airline is putting an end to its open-seating policy, it announced, describing the move as "an important step in our ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

Assigned seating option becomes available for flights starting January 27, 2026 Customers can select Extra Legroom, Preferred ...

Southwest estimated that the changes would add $800 million to its profits before interest and taxes in 2025 and $1.7 billion ...

Southwest announced the seating policy changes last year, one of many changes the airline made in the last year.