In 1963, inspired by the venue, it brought the Daytona model to market. Flash forward to 1992, and Rolex became the endurance race's title sponsor, awarding watches to winners. And while those ...

This coming week brings the event that first put the International in Daytona International Speedway. It’s known as the Rolex 24 at Daytona, and has been since 1992, which is the longest stretch ...

To celebrate the 50th anniversary of the Rolex 24 at Daytona ... their way through the streets of Daytona. The oldest race car to make the parade was the 1962 winner, while the newest was from ...

Each year Rolex awards the winners of ... most overall wins at Daytona? Scott Pruett and Hurley Haywood share this honor with five each. While Pruett received a watch with every victory, Haywood ...