Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Mark Zuckerberg has long been under pressure to monetise WhatsApp, whose user base has soared to more than 3 billion, says ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.