Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The Clueless. Lopez’s Instagram bio claims that she’s the “1st AI influencer created,” ...

Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet. Mia Zelu, ...

AI influencer Mia Zelu gained viral attention for an Instagram post depicting her at Wimbledon 2025, showcasing the ...

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K followers think because she's an AI-powered social media influencer.

Some even commented that Mia’s post “looked better than real influencers at Wimbledon.” However, others expressed concern ...

AI influencer Mia Zelu stunned fans with her Wimbledon pics, until they realized she doesn’t actually exist. Zelu, who boasts ...

Mia Zelu has turned heads at Wimbledon 2025 with visuals of her attending various tennis events. However, a series of convincing images showing a fashion-forward woman are fake. The influencer with ...

Learn how virtual personalities like Mia Zelu are going viral, with her latest buzz-worthy "appearance" at Wimbledon 2025.

AI LINE JUDGES . Controversially, Wimbledon is getting rid of human line judges for the first time, to be replaced with AI – despite officials previously denying they would do so.

Wimbledon already uses AI to provide match insights, highlight reels, and a power index leaderboard. This year, as well as the video commentary, AI will also be used to provide a draw analysis, ...

The prestigious Wimbledon tournament is set to introduce artificial intelligence-powered commentary in July. All England Club has tapped tech giant IBM's Watsonx AI platform to create audio ...

AI bias. Of course, there is the perennial issue of AI bias to contend with.. The Wimbledon environment contains many scenarios that could mislead an automated system — Center Court will have ...