When Bluesky CEO Jay Graber took the SXSW stage this week, she managed to make fun of Mark Zuckerberg without mentioning Meta at all. Her black T-shirt

Bluesky CEO Jay Graber emphasized the importance of a decentralized internet at SXSW 2025, advocating for user control over corporate power in social media. With 32 million users, Bluesky allows users to own their online identities and seamlessly migrate if dissatisfied.

When Bluesky CEO Jay Graber walked on stage at SXSW 2025 for her keynote discussion, she wore a large black T-shirt with her hair pulled back into a bun. At first glance, it might appear as though she’s following the same playbook that so many women in tech leadership have played before: downplaying her femininity

Facebook’s history is littered with accusations of monopolistic behavior, privacy violations, and algorithmic manipulation. The only real challenge Zuckerberg has faced in the last decade came from Elon Musk’s Twitter (now X),

Jay Graber’s got jokes. As the Bluesky CEO took the stage for her SXSW keynote on Monday, she wore a black T-shirt with black lettering across the chest, which declared, Mundus sine caesaribus. Or, “a world without Caesars.

The shirt, worn by Bluesky CEO Jay Graber at SXSW, was briefly on sale at worldwithoutcaesars.com. [Image: It’s a good shirt.