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When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...
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Starbucks CEO Is Too Cheap

CEO Brian Niccol must want to undermine the morale among some of his most critical workers. The coffee store company will ...
Starbucks is working on a turnaround effort that includes better service, shorter wait times and more inviting stores.
The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in ...
Starbucks will provide a modest 2% hike to all salaried employees in North America this year, the company told Reuters on ...
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
Starbucks salaried employees, such as store managers, are set to get a 2% raise in 2025 amid the company's turnaround plan.
Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...
Brian Niccol, chief executive at Chipotle, will take over the job in September, six years after he grabbed the helm of at the fast-Mexican-food chain and steered it into the digital age.
Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks announced on Tuesday that it is replacing CEO Laxman Narasimhan with Chipotle chief Brian Niccol, marking the coffee giant's fourth chief executive in two years. Niccol will take over as ...