Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and adaptability, the company said.

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Comcast's cable networks became the latest big company to announce a name change. As a badge for the cable network portfolio it plans to spin off (including CNBC and USA), it's ditching the temporary name of SpinCo in favor of Versant.