The new Gap campaign comes fresh off KATSEYE’s performance at Lollapalooza, a feat that the group doesn’t take lightly. “It ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

A ll products featured on Teen Vogue are independently selected by Teen Vogue editors. However, when you buy something ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

2025 is shaping up to be quite the year for Katseye, the Los Angeles-based girl group consisting of Lara, Yoonchae, Daniela, ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

Beautiful Chaos is not only the title of KATSEYE ’s sophomore EP, but perhaps a perfect way to describe the last year in the lives of the girl group. In June 2024, KATSEYE — formed by K-pop ...