The new Gap campaign comes fresh off KATSEYE's performance at Lollapalooza, a feat that the group doesn't take lightly. "It ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

On August 19, 2025, the global fashion label GAP unveiled its latest collab with KATSEYE. The sensational girl group posed for a denim campaign by the fashion brand.

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.

Sophia Laforteza, Manon Bannerman, Daniela Avanzini, Lara Raj, Megan Skiendiel, and Yoonchae Jeung — star in Gap's new Fall ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

J-Hope’s 2022 Lollapalooza debut, a last-minute replacement for Doja Cat, became a turning point for K-pop. Now, groups like ...