Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

When it comes to what we eat, it’s not just a matter of taste. What food and drink look like, the colors we see, have ...

Ten Mile Crossing was fairly empty. Now, with development ongoing and new businesses moving in, the once-vacant area just ...

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When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

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Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.