Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...

Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Prime Video, Apple TV+, Disney+, Netflix and Paramount+ increased their lineups of unique TV, movie and sports titles by 4,500, or 5 percent, according to Nielsen's Gracenote unit, with Netflix ...

These three services are now home to 92% of sports programming available globally on five top SVOD services, according to ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...