Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Nielsen‘s TV content analysis company Gracenote will begin tracking on-screen disability representation as part of its inclusion data, which currently covers talent gender, race, ethnicity and s ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

Here’s how it works. NEW YORK—While streaming services have been cutting back on original programming and related expenditures to reduce losses, a new report from Nielsen’s Gracenote indicates the ...

The Gracenote FAST Program promises “expert enrichment of editorial and contextual data plus access to rich program imagery which drive increased channel engagement,” the company said.

The three streamers, Apple TV+ and Paramount+ saw TV, movie and sports programming grow 5% in the second quarter of 2025.

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

NEW YORK, Sept. 26, 2024 /PRNewswire/ -- Nielsen's Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based SaaS technology for ...

These three services are now home to 92% of sports programming available globally on five top SVOD services, according to ...

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...