Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks has set a new goal for how long it should take for drinks to be made, seeking to have ordered beverages in ...

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...

Green Apron's rollout boosts comps, drives margin recovery, and enhances valuation. Learn about (SBUX) stock's turnaround ...

Hyun Jin Cho, Goldman Sachs: Inquired about the expedited Green Apron Service rollout. Niccol cited strong pilot results and the ability to scale ahead of the fall season.

Early results from its 1,500-store pilot of Green Apron Service showed improvements in transactions, sales and customer service times, with 80% of in-cafe orders meeting the chain's four-minute goal.