The company is backed by Rich Paul, and was tagged by James in a one-word post on Friday: "Yessir," James wrote, tagging the company's two affiliated accounts on X.

Los Angeles Lakers star LeBron James was seen working out at the Cleveland Cavaliers facility, although he downplayed the significance.

The NBA legend was spotted at the Cavaliers’ practice facility in a photo posted online alongside Cleveland summer league invite Denver Jones on Friday. Despite trade rumors swirling around him, James shut down any notion that him being in his hometown was anything other than his usual offseason activity.