To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Malibu Boats, Inc. ( NASDAQ: MBUU) Q2 2025 Earnings Conference Call January 30, 2025 8:30 AM ET Steve Menneto - Chief Executive Officer Bruce Beckman - Chief Financial Officer ...

Lennox has capitalized on its efforts to gain market share and improve its cost structure against a backdrop of improving end-market demand. Its margin expansion story has been remarkable, with ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

When you're confident you've maxed out efficiency on those channels, it's time to lay the groundwork for performance branding.

If you think Spotify was designed to be a music platform, you’ve been tricked. Liz Pelly has the receipts. "There's a quote ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. American Express will pay about $230mn to resolve a US federal investigation into allegations that it ...

But what’s the value of this scale if all you do is add more brands without improving the model ... more agile marketing.” He sees Monks as uniquely positioned to capitalize on the industry ...