The annual release is one of the most anticipated doll drops of the year. Read the reviews and shop the 2025 Mattel Holiday Barbie online here.

Mattel Studios has announced new slate of animated titles launching this autumn. First up, the second season of Barbie ...

Barbie has released a new Venus Williams doll, honoring the decorated athlete’s pursuit of pay equity in women’s sports. The ...

Barbie announced Wednesday it will celebrate the seven-time Grand Slam champion and gender equality advocate with a ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of the Universe and Barney.

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

According to Mattel, Barbie's continuous glucose monitor, or CGM, is held in place with heart-shaped medical tape in a "Barbie pink" hue that's paired with a toy phone that displays a CGM app ...

Mattel, which rolled out its gender-inclusive Creatable World line in 2019, has been evolving Barbie by launching more representive dolls with a wider variety of skin tones, eye colors and hairstyles.

First introduced as Barbie Millicent Roberts in 1959, Mattel sold 300,000 Barbie dolls in the first year of her launch. To date, it has sold more than a billion dolls worldwide.

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding content company promoted Kazakos this week, upping her from the senior director ...