Google launches open-source MMM Meridian
To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.
Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...
The Financial Express17h
Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...