Meta is doubling down on its generative AI ambitions for advertisers and agencies, introducing a new suite of features aimed at improving campaign performance and enhancing brand creativity, all ...

ARKANSAS, USA — Arkansas Attorney General Tim Griffin and 41 other attorneys general sent a letter on June 5 through the ...

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Iranian state television on Tuesday afternoon urged the country’s public to remove the messaging app WhatsApp from their ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.