Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Isha Ambani-led Reliance Retail has launched a separate app for Shein, which was launched by the Mukesh Ambani-led company on Saturday morning.

Reliance's launch of the Shein India Fast Fashion app marks a shift in its strategy, deviating from adding brands to its main fashion app Ajio

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.