Television viewership is down from this time a year ago. This matters to Kevin Durant, a 14-time All-Star who's seen what the NBA can do.

At the same time, Los Angeles Lakers head coach J.J. Redick suggests that critical broadcasters and social media discourse are largely to blame for the league’s ratings slump. Regardless of the cause,

It’s a weird dialogue around the league and viewership and I see a lot of people blaming the players for it. Something that big, it’s not just one component on why