As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

FCC Chairman Brendan Carr sent a letter to Comcast on Tuesday announcing a probe of the company's relations with NBC affiliates.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not

MSNBC is rebranding to MS NOW, dropping the NBC name and iconic peacock logo. This change is part of Versant's split from Comcast's NBCUniversal.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.

The progressive cable news network MSNBC will formally change its name later this year to MS Now, standing for My Source for News, Opinion, and the World. The change is part of a corporate transformation as the network breaks off from other parts of the NBCUniversal family,