How a pair of Star Wars Crocs and a viral group chat led LSU’s Jake Brown to score a unique NIL deal, and a championship ...

Here are the 10 women's college basketball players with the highest NIL valuations entering the 2025-26 season.

Deion Sanders’ Daughter Inks NIL Deal to Support a Heartfelt Mission originally appeared on Athlon Sports. Deion Sanders has ...

WILLIAMSPORT — A former Penn State basketball player says he was offered a $60,000 Name, Image and Likeness (NIL) contract ...

Payments to NCAA players have cut the number of underclassmen in the NBA draft, which hits the second-round talent pool.

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big Ten Player of the Year as a junior.

Penn State is launching a kind of in-house streaming sports service in partnership with LaVar Arrington that the athletic department calls "groundbreaking." The site, known as ROAR+, will launch in ...

Bill Paulos is happy there will be more oversight, that the House v. NCAA settlement demands more scrutiny of name, image and ...

The landscape of college athletics is undergoing a seismic shift with the rise of name, image, and likeness (NIL) rights. As ...

Long before he steps his foot on an NBA court, Airious "Ace" Bailey is making ridiculous money in college basketball. The ...

With talent on the rise and eyes on the prize, it’s time for UTSA to step up and secure those NIL deals. The athletes have ...

The Manning era in Texas will officially begin when the Longhorns face off against the defending national champions, the Ohio State Buckeyes, in Columbus during Week 1. It's a toug ...