The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

Clemson has long been viewed as the frontrunner for five-star Bryce Perry-Wright—but a late surge from the SEC may be changing the game.

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Athletic directors from SMU, TCU and North Texas spoke with The Dallas Morning News about the NCAA’s $2.8 billion settlement ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...