Marketing geniuses at Liquid Death, a brand of canned water, had rocker Ozzy Osbourne autograph and drink 10 cans of their ...

Reuniting onstage for the first time in 20 years, Black Sabbath performed to a sold-out crowd with its all-star festival in ...

Ten big Ozzy Osbourne fans bought empty cans of Liquid Death Iced Tea. Why? The cans were autographed by the Black Sabbath ...

The beverage company's unusual promotion suggests fans might someday "clone" the Prince of Darkness from these rare ...

Travis Barker owns a Liquid Death can containing Ozzy Osbourne's DNA. The Blink-182 rocker was one of 10 people to purchase ...

Ozzy Osbourne is selling trace amounts of his DNA on empty Liquid Death iced tea cans he's drank from. Only 10 cans with the ...

He bowed out with a massive gig at his beloved Villa Park this weekend but pals reckon Ozzy won't stop making music amid ...

A famous rock star has revealed himself as one of the handful of people who purchased a can of Ozzy Osbourne’s DNA. Last ...

Overall Ozzy x Liquid Death is probably the perfect brand collab in some ways. It required almost zero effort for both sides, Ozzy drank some iced tea and Liquid Death made a video, and the result was ...

After the announcement of Ozzy selling his DNA in 10 cans, Blink-182's Travis Barker ensured he was able to land one of the ...

Ozzy Osbourne drank 10 cans of iced tea from Liquid Death, leaving his DNA in the process, and the canned water and drink company sold the cans for $450 each.