Picture this: a college basketball star who has already made history as UNC’s #2 all-time scorer is making headlines with a ...

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social media. Despite UNC being out of March Madness, Davis has used his fanfare ...

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 months.

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, image and likeness (NIL) deals.

Davis, a shooting guard from White Plains ... What you might not know about RJ, though, is he's also faring quite well in the NIL department. According to ESPN's Michelle Steele, RJ leads all ...

but that hasn't stopped RJ Davis from getting good news. UNC's star guard recently took to social media to share a new NIL deal he's earned after showcasing his talent during the college ...

The NIL economy in college athletics has grown into a $1 billion business since its start almost four years ago, according to the report. "Basketball consistently dominates NIL deals because it ...