Robinhood announced Tuesday that it is launching prediction markets for professional and college-level football, its latest move into the sports betting arena.

Financial marketplace Robinhood said Tuesday its newly launched predictive market in its app will allow customers to trade on a series of different professional and college football outcomes.

Fans of the most popular sport in the U.S. can now trade on game outcomes on Robinhood's app. Just don't call it "sports betting."