While HUL scaled back its ad budgets, companies like Dabur, Marico, Emami, GCPL, and Colgate-Palmolive increased ad spend ...

For a technology that promised to be the saviour of digital advertising, blockchain has had a surprisingly slow start.

"We will wait for the Court's opinion. And we still strongly believe the Court's original decision was wrong and look forward ...

Use of '100%' likely to mislead consumers into assuming regulatory compliance or product superiority, warns FSSAI ...

Sitapati explains why Tamil Nadu has become the preferred test market for new FMCG launches, citing its high per capita ...

Partner, ABND, argues that brand naming should be driven by strategy, not sentiment. Drawing parallels between naming babies ...

Launched in compliance with Supreme Court orders, the AyushSuraksha Portal integrates inputs from state regulators and ...

Presenting the Super 7 ads of the Week, a mix of the insightful, the entertaining, and the emotionally impactful.