Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, ...

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...