First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

Discord will be a prominent sponsor of the IAB’s PlayFronts, Ad Age reports. “This is a real opportunity for us to get them ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a ...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to short selling reports.

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...