Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a ...

Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses.

Wondercraft's new tool generates and revises audio content via natural language prompting, without the need for advanced ...

Creating a native ad unit online is way more complicated than a standard programmatic placement, says Advertible CEO Priti ...

Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down ...

Spotify recently began making podcast inventory available programmatically, which is something buyers have been asking for, ...

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Competition is stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they ...

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

The Trade Desk won the battle for the open internet. But it might be losing the war for the future of the web to walled gardens and AI search.