While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...

The Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited Digital Content Next to share its views on Big Tech.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Discord will be a prominent sponsor of the IAB’s PlayFronts, Ad Age reports. “This is a real opportunity for us to get them ...

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to short selling reports.