Banijay Asia and Collective Artists Network partner to produce creator-led branded content; creators onboarded, talks on with ...

He will lead GoKwik’s entire growth charter, including marketing, GTM, global partner ecosystem, and product-led growth (PLG) ...

Tilaknagar Industries has appointed Tonic Worldwide as its digital Agency of Record (AOR) for its luxury segment brandy, ...

Moeller, who has led the company since 2021, will move into the role of executive chairman.

What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

For Gen Z, coffee is self-expression, says Mitali Maheshwari, Head of Product and Marketing at Tata Starbucks. From ...

Amul’s India journey is a case study in inclusive growth, nation-building, and branding excellence. From fighting ...

Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 ...

This Lipstick Day, Hilary Rhoda launches a thought-provoking campaign titled Kyun Nahi?, challenging long-held societal ...

The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

Experts from the media, advertising, marketing, and creative fraternity believe that the reboot presents a fair experimental opportunity for the Kyunki brand.

With new packaging, revamped positioning, and increased consumer involvement, the 195-year-old brand is modernising to stay relevant in India's rapidly changing spirits sector.