The takeaway for CMOs and other C-suite leaders is clear: customer experience is not a support function, but a strategic growth lever. When you treat emotional engagement as a core business driver and ...

Qlik announced the rapid adoption of Qlik Predict, a no-code predictive analytics platform designed for business users. The ...

Nearly three years after ChatGPT’s debut, generative AI is finally settling into a core set of use cases. People today use ...

New research uncovers a critical disconnect between how enterprises perceive customer experience and how customers actually live it. NEW YORK--(BUSINESS WIRE)--Sprinklr, the unified customer ...

FedEx CX leader explains how QDM, customer focus and digital-first design keep thousands of daily interactions on track.

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead New features for interactive ...

The company introduces a conversational AI interface designed to centralize enterprise tools, including customer relationship management (CRM).

Organizations build up a hidden digital estate over time. Myriad sites are set up by different parts of an organization but ...

Acquisition of Marigold’s enterprise software business aligns with all of Zeta’s guiding M&A principles Expected to be accretive to adjusted EBITDA and free cash flow in year one Increases penetration ...