Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

HSBC UK CMO Becky Moffat has taken on the role of chief customer officer for wealth and personal banking, as the company ...

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

With the promise of adtech accelerators, “transparent” procurement and renewed consumer trust, the government is looking to ...

The study, involving focus groups and a survey of more than 4,000 UK adults, finds almost half (48%) of those aged 65 and ...

Sweets brand Swizzels is leaning into inter-generational memories, social media, and influencers as it evolves to reach a new ...

Creativity has helped Suncorp grow its market share, but key to this was proving its commercial value internally, says ...

From Kraft Heinz’s Todd Kaplan underlining the importance of knowing your customer to older people being negatively ...

As Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and ...

Given how straightforward the fundamental rules are, it’s no surprise that the best-performing ads are often the simplest.

Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...