Using facial expression analysis technology, Honda measures each driver's emotions as they put the Prelude through its paces.

Marketing has slipped further and further into an ethical quagmire, with emotional manipulation and false claims now the norm.

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The lawn-care giant uses a Turkey Bowl stunt to stretch demand past its spring peak -- and stay top-of-mind in November.

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison ...

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IPG has restructured one of its big Hollywood PR agencies—R&CPMK-- as part of a streamlining effort at the holding company. A ...

"Meta holds no monopoly in the relevant market," U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC's lawsuit.

"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from ...

Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based on budgets. An MiQ study shows gaps ...

Truth Is Whatever Power Says It Is Orwell saw the danger before we had the tools to make it real. He wrote: "The Party told you to reject the evidence of your eyes and ears. It was their final, most ...