"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director.

Wahlburgers’ famous founder is promoting his latest starring role with a “dirty” new menu. The burger chain rolled out its ...

The restaurant chain also says it will streamline its leadership team, but CMO Sarah Moore was not mentioned in the release.

Jeep is partnering with Hasbro and McDonald's, which is bringing back the Monopoly game in the U.S. for the first time in nearly a decade.

Although 83% expect automation to reduce most agency spending, 47% still can't deliver true personalization, and budget reallocation is happening faster than capability development, creating strategic ...

"The only thing a stay would achieve is further extending the year-long delay in implementing the district court's much-needed injunction," Epic argues in papers filed Friday with Supreme Court ...

"OpenAds," launched by The Trade Desk Thursday, is described by the company as sort of a prebid wrapper designed to give ad ...

Apple has removed an encrypted app used to label and track the presence of U.S. Immigration and Customs Enforcement officers from its app store, according to a post on Bluesky by ICEBlock's developer.

Fast-food restaurants are both increasing the number of combo meal offerings AND raising prices on those bundled meals.

A federal appellate court has refused to grant a new hearing to a web user who attempted to sue Microsoft over its alleged use of analytics technology.

Spotify expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its ...

As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley.