PRWeek’s VP and editorial director meets with top PR and communications leaders from the Pacific Northwest.

Philadelphia cream cheese debuted its own cheesy headgear this week as part of its Battle of the Cheeses campaign.

To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M ...

Hurricane Melissa, a devastating Category 5 storm, has struck Jamaica, Cuba and continues to impact the Caribbean. The ...

The pursuit of personalization — something all brands are very much focused on now — will be supercharged by the unmetered intelligence AI provides. In fact, he predicts that brands will come closer ...

To break through, we create what we call “Interplay” — data-led choreography of how an idea travels through culture. It starts with a spark — an experience, an influencer moment or a well-placed story ...

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. Big improvement ...

A new version of the classic Holidays Are Coming reinforces the brand’s commitment to generative tech and storytelling.

The new reporting segment comprises PR and public affairs firms Allison, Hunter, Consulum, HarrisX, SKDK, Sloane & Company and Targeted Victory.

Lynch's ‘signature confidence’ inspired the brand’s Beastmode Collection.

Head of corporate communications and public affairs Lindsey O’Neill explains how the financial services company is committing to supporting the military community over the next five years.