Movistar and VML Mexico have been honored as one of The Ad Club NY’s Brave Brands for a campaign that sought to tackle the ...
The World Federation of Advertisers has once again teamed up with The Drum to spotlight and celebrate the industry’s leading ...
What makes the spot so memorable is the way it ignores category conventions. Instead of glossy, stylized imagery or polished ...
Free ad-supported streaming TV (FAST) is no longer just an add-on channel, but a powerful new space for reach, relevance and ...
From memory sticks lost on the tube to shaping one of Britain’s leading indies, Jenny Biggam shares two decades of lessons in media, leadership and resilience.
Job losses have already begun, with headcount reductions across those organizations averaging at 8% this year, Forrester says ...
In advertising, the real blocker isn’t a lack of ideas. It’s the fear of being wrong on the company’s dime. Big budgets, slow production, and mounting expectations make marketers and creatives more ...
With the release of the pop superstar’s 12th album, brands will look to cash in on Swiftie-mania. But, says Alex Turthscan of ...
Six months on from Technicolor’s collapse, Green Square’s Nick Berry assesses the state of the creative production industry.
From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...
What do pause-button holidays, hyperlocal toilet paper targeting and warnings to ‘respect the viewer’ tell us about the ...
As VP of Creative at Jellyfish and a juror in the Design category at The Drum Awards Festival, Richard West explores how AI is reshaping the design process, why consistency still wins in a fast-moving ...
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