Free ad-supported streaming TV (FAST) is no longer just an add-on channel, but a powerful new space for reach, relevance and ...

The World Federation of Advertisers has once again teamed up with The Drum to spotlight and celebrate the industry’s leading ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast ...

Job losses have already begun, with headcount reductions across those organizations averaging at 8% this year, Forrester says ...

Movistar and VML Mexico have been honored as one of The Ad Club NY’s Brave Brands for a campaign that sought to tackle the ...

With the release of the pop superstar’s 12th album, brands will look to cash in on Swiftie-mania. But, says Alex Turthscan of ...

What makes the spot so memorable is the way it ignores category conventions. Instead of glossy, stylized imagery or polished ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...

What do pause-button holidays, hyperlocal toilet paper targeting and warnings to ‘respect the viewer’ tell us about the ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

Six months on from Technicolor’s collapse, Green Square’s Nick Berry assesses the state of the creative production industry.