The percentage of strategists feeling they gained influence with clients dropped from 59% in 2022 to 41% in 2025, signaling a core product-market fit problem. This vulnerability is exacerbated by the ...

This report highlights key findings from WARC’s annual survey of global strategists. Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Consumer spending is increasingly polarised, driving growth in both private label and premium sectors as shoppers prioritise value for money. Consumers are opting for healthier versions of indulgent ...

Our latest advertising spend forecast – published today – expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since our last ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Every week we’ll guide you round the latest thinking on a key topic, ...