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When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in Illinois. Some spots are facing permanent closure while others will be converted ...
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...
Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.
The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there in the future.